ecommerce website optimisation

Optimising Your eCommerce Website For Better Sales

Is your ecommerce store not performing in the best possible manner? Do you think you could increase your sales by making some tweaks and changes to your website? Check our Guide To Optimising Your eCommerce Website For Better Sales.

Regardless of how well your store is performing, there is always scope for improving your conversion rates and getting more revenue. However, in order to do that, you must know exactly what to optimise so that you do not end up doing more harm than good.

When it comes to optimising your eCommerce website for better sales, you should keep the following areas in mind:

Improve Your Product Pages

The very first thing to take care of is your product pages. The description of the products you are offering to customers must be genuine and attractive, along with good graphics. Remember that the more convincing and easily navigable your product pages are, the more it will impact on sales. Using breadcrumbs is a good way to know the history and product hierarchy of customers so that you can recommend similar product.

Optimise Your Website For Smartphones

When it comes to optimising your eCommerce website for better sales, you can not afford to miss out on optimising your online store for mobile phones. This is because people use smartphones much more than desktops these days since they are always on the move. Hence, you want to make the shopping experience as effortless for them as possible so that they can easily make a purchase even if they are traveling.

Get Feedback

The best way to get rid of any guesswork when it comes to marketing your website is by getting feedback from your customers so that you can know firsthand what makes them happy and what you need to work on. You can invite your customers to complete a short survey, which gives you a chance to understand your customers and precisely what they need and expect from your brand. You can collect feedback through live chat, by inserting an icon on your website, or by offering incentives like coupons to your customers.

Reduce Cart Abandonment

It is crucial to reduce cart abandonment by website visitors to increase sales. You can reduce cart abandonment by getting rid of surprise additions to costs during checkout, as that is a common reason for shoppers to leave a purchase midway. You can also offer free shipping to enhance your sales.

Automated Email Marketing

Another great way to retain your old customers and drive more sales is by automating your email marketing. This will also save you a lot of money on paid promotions in the long run. You can do that by sending automated welcome emails to non-buyers, rewarding VIPS, getting back disengaged customers by highlighting the latest offers on products, and much more.


When it comes to optimising your eCommerce store, these are the first few areas you must consider.

Once this is done, you can always optimise secondary parts of your website, such as troubleshooting some common errors, using an Upsell, and optimising your pricing. All these changes can significantly enhance your conversion rates in the long run.

If you are still confused, feel free to reach out to an eCommerce web development company Sydney Digital Agency at anytime.

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