Your website is the most important channel of communication between you and your clients. Your ability to communicate your services efficiently and present yourself in the best light via your website depends on five main factors. A professional website design should be easy to use and engaging.
Creating a first impression with your website design is a key factor in creating a lasting relationship between your business and new customers.
A professional website design should be easy to navigate
A professional website design should make the user experience as easy as possible. The navigation should be intuitive and easy to use. For ranking and optimisation purposes, simplifying your presentation promotes your website and boosts its ranking in search engines. You can also add infographics, colour themes, and cool typography to engage the visual capacity of your visitors.
Be consistent with UX
Your content should stand out from the competition, be clear and fun, and match your design and visuals. Relevant and well-written content is key to retaining and engaging visitors. It should be about your services, easy to understand, and problem-solving for your customers.
The User Interaction should be engaging
User interaction is all about the strategic use of colour, styling, contrast, and templates. A clear visual hierarchy helps to present information in a logical way and guide visitors to the action.
With 63% of internet traffic on mobile, your design needs to be mobile-friendly
63% of internet traffic comes from mobile devices, so mobile is a must. Users now spend more time on their smartphones than on desktops, so a mobile-friendly design is a priority. Your website should look and feel the same across all devices. Going mobile first means your site will work and look great on smartphones, with responsive layouts and simple navigation to improve the user experience and happiness.
Technical website performance: a back-end necessity
A great website design focuses on how to optimise the experience of its visitors. Your visitors already have fast load-up interactions with other websites. They also get quick responses from these other websites when they take certain actions. Why should they cut your website any slack? Slow website performance will cause your customers to leave your website and head straight to your competitors.
To get a boost in your website’s performance and overall load-up time, you need to compress your images and optimise your content. You also want to choose a stable hosting service provider for inbound and outbound requests.
What's next?
Standing out from the chaos on the internet might seem like a daunting task. You do not have to break a sweat to stand tall ahead of your competition. We’ve got you covered!
At Sydney Digital Agency, we provide the best website design and optimised content that provides an engaging and interactive channel for your customers. We can help you create a great website that will help your business reach its target audience all over Australia for needed business conversion.
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