SEO: A Profitable Strategy for Your Business?

June 20, 2022
, Digital Marketing, SEO

SEO is on every business owner’s tongue at the moment. Is it just a trend or a long-term business development tool? This article will answer the question: Is SEO a profitable strategy for your business?

Search Engine Optimisation is the process of improving search visibility for your website in SERP (Search Engine Result Pages). There are many ways to start SEO, but starting with strategy is crucial, as getting good SEO results is all about improving your efforts.

We at Sydney Digital Agency help you start with the right strategy along with all the necessary activities, such as off-page optimisation, on-page optimisation, and technical audits.

SEO Strategy Benefits

A strong SEO strategy brings qualified leads

The goal of SEO is to bring the right traffic to your website. Most business owners focus on numbers when it comes to assessing the quality of SEO services. But the quality of the leads shouldn’t be overlooked.

That’s why starting with a strategy is necessary. Defining who you want to target is more important than getting big numbers of random traffic. High traffic from competitors or people who do not intend to purchase your services is a waste of money.

Landing qualified leads requires white-hat SEO, which will save your brand from irrelevant spam traffic. Search engine optimisation with a brand-focused strategy helps drive a better conversion rate than other tactics. According to Startup Bonsai, 59% of B2B marketers think SEO has the biggest impact on lead gen.

To get quality leads, you need to be consistent in creating high-quality and relevant content, backlink building, and technical optimisation of your website. When starting SEO with a new client, we proceed to do market research before starting the work. Market research helps us become 100% sure that we don’t waste money unnecessarily.

Build your brand reputation

Combined with a high-quality content strategy, SEO can help you convert traffic into followers or regular visitors and then into clients.

People search for their needs or wants on search engines. They may also search for your brand or those of your competitors. Hence, having a positive impression strongly impacts a brand’s reputation. With SEO, you can rank for your keywords to solve users’ problems in their journey to purchase your products or services. Depending on the industry you are operating in, prospects might need to become familiar with your brand before deciding if they want to buy your services or products.

Having a website in the top search results, displaying expertise and case studies or reviews, helps build brand reputation and enhance brand trust.

It is also important to rank for your branded search queries. Competitors’ ranking for branded keywords is a nightmare!! A white-hat SEO company provides long-term SEO solutions for your brand. Kindly email us at contact@sydneydigitalagency.com.au for any questions.

No disturbance from Google algorithms updates

Google frequently rolls out updates to its algorithms. According to Search Engine Land, Google changes its algorithm 500 to 600 times a year. These updates can make your website’s ranking unstable if it is not properly optimised.

Google is continuously trying to improve its search algorithm and how it ranks websites to provide the best user experience.

In 2012, Google rolled out an update called Penguin. It has affected 3% of search results. Strong, white-hat SEO strategies are in tune with Google’s guidelines and implemented by qualified SEO experts. A properly Search Engine Optimised website will not be impacted or might even benefit from Google’s updates, as the updates are designed to find the most relevant websites.

The most cost-effective marketing strategy in the long term

Let’s be honest: When you start SEO, the chances are that it will take a few months before you get your investment back. That’s because it takes a while before your website ranks in the top search results. But when your website ranks for the most competitive keywords, your ROI will be massive.

SEO is best done by an agency. SEO requires complex practices, qualified skills, and constant updates with the latest internet trends and technology. The benefits of outsourcing include:

Reduced cost
Expertise in SEO
Time and resource efficiency
Focus on core business

A strong SEO strategy will give your business a competitive edge

A job that your competitor gets is a job that you didn’t get.

The goal of SEO is to provide a consistent flow of high-quality leads. With the right SEO strategy, a business can get the competitive edge it needs to grow sustainably.

People want to purchase from strong brands, and that is what a high search engine ranking reflects.

The key to a successful SEO strategy is to leverage a high-quality website with a wide range of techniques. All the practices should be white-hat, even if they require more work and the effect is less immediate because SEO focuses on long-term results.