With so many tradies overwhelmed with work, long-term business development gets put on the backburner. Big mistake! You may have plenty of work now, but the overheads can mean taking on more work, which can actually cost your business more than it earns. SEO for tradies is one of the most profitable long-term marketing strategies out there. By putting it off, you miss out on choosing the most profitable jobs for your business.
Think about where you want to be in 5 years. Do you see yourself still working 12-hour days or running a profitable business, taking on the best jobs that maximise your company’s profitability? You may be too busy to focus on marketing right now, but you need to take a step back from your daily tasks and think about your business. Even if you don’t have time to get into marketing and SEO, there are easy solutions for tradies.
Our article has practical tips to help you get online and attract more profitable jobs. Invest a little time now, and you can set up your business for long-term success and have the freedom to choose the jobs that are best for you. Don’t let the immediate demands of your trade hold you back from a more profitable and sustainable future.
How does SEO for tradies work?
If you search for “plumbers in Sydney”, you will land on the page below. On the upper section of the page, you will find local results.
On the same landing page, you will also find websites ranking organically. A combination of a good website and a successful SEO strategy can bring your website to the top 10 organic results.
How can YOU get there?
First of all, a good website is a prerequisite for good ranking. Google rewards websites that provide a great user experience. Do you have an awesome website? If not, get in touch with us now!
SEO for local tradies is about optimising your website and GMB (Google My Business profile) to rank highly on search engines like Google and Bing when people search for your services in your area. This will allow you to show up on the first page of results when someone searches for what you do, which means more customers! I will explain four proven strategies to generate leads for tradies.
Optimise your GMB profile
Google My Business (GMB) profile is the most underrated strategy. So, let’s understand how you can optimise your profile.
Create a business profile with accurate business details such as business name, working hours, contact details, category, attributes, address, and services or products.
- Write high-quality, keyword-rich descriptions about your business and products or services.
- Make sure you pick the right categories. That’s because Google identifies your business based on the category and information you provide in GMB.
- Upload high-resolution photos of the interior, exterior, and products.
- Don’t forget to add a logo as well. Encourage your customers to upload photos of your products or services.
- Google reviews are unavoidable. Ask your customers for reviews frequently. A higher number of reviews increases trust and local pack rankings.
- Update your profile regularly with offers, updates, photos, and events.
- Fill up the Q&A section with frequently asked questions in your industry.
- Keep your profile updated with new activities in your business.
Local citations and Directories
Local citations are listings of your business’ name, address, and phone number on local websites. It is also known as NAP. Local citations and directories help users find your business and influence search engine ranking.
In our SEO service for tradies, we start with local citations. Because it directly impacts the search ranking of your GMB profile. We accurately publish your NAP data for the maximum leads from local citations. We frequently check for details to be filled in directories to make sure they are up-to-date.
On-Page and Technical optimisation
Search engine algorithms are designed to understand topics from a webpage’s elements, and they try to match the search query’s intent with the best web page available on the internet.
Assume that a user is searching for “best home renovation builder in Sydney”. The search engine’s crawler fetches the query’s most relevant answer. A search engine requires signals to answer that the best home renovation builder in Sydney is so and so company. That’s where on-page and technical optimisation come into play.
We need to optimise on-page elements in the copywriting and the back end. Applying a strategic approach to on-page optimisation helps drive more conversions. Hence, it is an important segment in SEO.
On-page optimisation deals with user experience, while Google understands your website from technical aspects. Hence, a website is difficult to find for both users and search engine crawlers without on-page and technical optimisation.
Link building from local sites
Backlinks from local websites are a bit different from backlinks. They are earned and obtained from local sites such as blogs, news websites, and social sharing. Therefore, it is more impactful for local SEO than standard backlinks.
Local links also include links from niche websites, which are considered high-quality backlinks. Building and earning such links is harder. White-hat SEO is a website optimisation strategy that can generate local backlinks.
As mentioned above, local directory listings are also considered local backlinks. At Sydney Digital Agency, we create a buyer persona to understand your customers. It enhances the quality of the SEO activities we do. And it is impact-free from Google algorithm updates.
Let's get you started!
As a customer-oriented agency, we provide customised SEO solutions for tradies. We design strategies specific to each project we work on. The above strategies are tested by experts for lead generation.
Feel free to call us at 1300 350 534 for questions or shoot us an email at contact@sydneydigitalagency.com.au; we will get back to you shortly.
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