tradies marketing

SEO for Tradies: Simple Tactics for Profitable Results

In a time when tradies are absolutely crushed under the demand for their services, most of them do not have the time to think about long-term business development. BIG MISTAKE! For now, you have soooo much work but also so many overheads that taking on any jobs might cost your business more than what it will make. SEO for tradies is one of the most profitable marketing strategies in the long term; by delaying it, you are missing out on having the choice to pick and choose your jobs!

Where do you see yourself in 5 years? Do you still want to work 12 hours a day on the tools, or do you want to run a profitable business and have the luxury of taking the best jobs, that would be profitable to your company?

As much as you are too busy to think about your marketing today, you must get off the tools for a couple of hours and think about the future of your company. No time to get deep into marketing and SEO? No worries, we will go straight to the solutions that work for tradies with this article: “SEO for Tradies: Simple Tactics for Profitable Results”.

How does SEO for tradies work?

If you search for “plumbers in Sydney”, you will land on the page below. On the upper section of the page, you will find local results.

local pack optimisation for tradies

On the same landing page, you will also find websites ranking organically. A combination of a good website and a successful SEO strategy can bring your website to the top 10 organic results.

serp for plumbers in sydney

How can YOU get there?

First of all, a good website is a prerequisite for good ranking. Google rewards websites that provide a great user experience. Do you have an awesome website? If not, get in touch with us now!

SEO for local tradies is about optimising your website and GMB (Google My Business profile) to rank highly on search engines like Google and Bing when people search for your services in your area. This will allow you to show up on the first page of results when someone searches for what you do, which means more customers! I will explain four proven strategies to generate leads for tradies.

Optimise your GMB profile

Google My Business (GMB) profile is the most underrated strategy. So, let’s understand how you can optimise your profile.

Create a business profile with accurate business details such as business name, working hours, contact details, category, attributes, address, and services or products.

  • Write high-quality, keyword-rich descriptions about your business and products or services.

  • Make sure you pick the right categories. That’s because Google identifies your business based on the category and information you provide in GMB.
  • Upload high-resolution photos of the interior, exterior, and products.
  • Don’t forget to add a logo as well. Encourage your customers to upload photos of your products or services.
  • Google reviews are unavoidable. Ask your customers for reviews frequently. A higher number of reviews increases trust and local pack rankings.
  • Update your profile regularly with offers, updates, photos, and events.
  • Fill up the Q&A section with frequently asked questions in your industry. 
  • Keep your profile updated with new activities in your business.

Local citations and Directories

Local citations are listings of your business’ name, address, and phone number on local websites. It is also known as NAP. Local citations and directories help users find your business and influence search engine ranking.

In our SEO service for tradies, we start with local citations. Because it directly impacts the search ranking of your GMB profile. We accurately publish your NAP data for the maximum leads from local citations. We frequently check for details to be filled in directories to make sure they are up-to-date.

On-Page & Technical optimisation

Search engine algorithms are designed to understand topics from a webpage’s elements, and they try to match the search query’s intent with the best web page available on the internet.

Assume that a user is searching for “best home renovation builder in Sydney”. The search engine’s crawler fetches the query’s most relevant answer. A search engine requires signals to answer that the best home renovation builder in Sydney is so and so company. That’s where on-page and technical optimisation come in place.

We need to optimise on-page elements in the copywriting and the back end. Applying a strategic approach to on-page optimisation, helps drive more conversions. Hence, it is an important segment in SEO.

On-page optimisation deals with user experience, while Google understands your website from technical aspects. Hence, a website is difficult to find for both users and search engine crawlers without on-page and technical optimisation.

Link building from local sites

Backlinks from local websites are a bit different from backlinks. They are earned and obtained from local sites such as blogs, news websites, and social sharing. Therefore, it is more impactful for local SEO than standard backlinks.

Local links also include links from niche websites, which are considered high-quality backlinks. Building and earning such links is harder. White-hat SEO is a website optimisation strategy that can generate local backlinks.

As mentioned above, local directory listings are also considered local backlinks. At Sydney Digital Agency, we create a buyer persona to understand your customers. It enhances the quality of the SEO activities we do. And it is impact-free from Google algorithm updates.

Let's get you started!

As a customer-oriented agency, we provide customised SEO solutions for tradies. We design strategies specific to each project we work on. The above strategies are tested by experts for lead generation.

Feel free to call us at 1300 350 534 for questions or shoot us an email at; we will get back to you shortly.

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