The Surprising Effects of a Pandemic on Our Shopping Habits

The COVID-19 pandemic hit the world hard, affecting healthcare, politics, economy, migration, trade, transportation, and demographics. Most businesses were affected, especially in tourism, transport, and hospitality. But some industries grew big time.

Healthcare, eCommerce, and businesses that went online saw a huge surge in sales. eCommerce in particular grew big in 2020, with global online sales revenue growing 71% from the previous year. Amazon was a perfect example; they tripled their sales in 2020. Their 3rd quarter revenue was $6.3 billion, up from $2.1 billion in the same period in 2019.

This shift highlights how businesses that embraced digital transformation not only survived but thrived, leveraging the pandemic-induced changes in consumer behaviour to achieve unprecedented growth.

Until now, there was a whole demographic of people who didn’t like to shop online, including older generations of low-tech-oriented people. During the pandemic and lockdown, they had no choice but to familiarise themselves with online shopping to be able to go through the pandemic. It’s a whole key demographic that has changed their habits, and millions of new consumers are available for online commerce and other e-businesses.

At Sydney Digital Agency, we believe that the future of commerce is online and have helped our clients transition from brick-and-mortar to a partial e-commerce business, which has helped them to survive the recent restrictions.

To capitalise on this opportunity, you must have a well-designed website with an easy-to-use e-commerce platform as well as an effective lead generation campaign. Contact us today to transition from a classic website to an e-commerce website.