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The Surprising Effects of a Pandemic on Our Shopping Habits

By now, we are all aware that Covid-19 had a substantial impact on all countries in the world: including every country’s healthcare, politics, economics, migration, import/export, transport, demographics, etc.

It also means most businesses have been impacted. We mostly hear about the negative impacts on some businesses, especially tourism, transport, and hospitality, but we haven’t heard much about the ones profiting from them.

Healthcare, eCommerce, and all businesses that were able to transition online smartly thrived in sales this year.

In 2020, the e-commerce sector exploded, with global revenue from online sales increasing by 71% over the previous year. Amazon tripled their sales in 2020, with $6.3 billion in the third quarter, compared with $2.1 billion in the third quarter of 2019.

Experts in consumer behaviour firmly predict that even when the pandemic will be over, these new purchasing habits will persist.

Until now, there was a whole demographic of people who didn’t like to shop online, including older generations of low-tech-oriented people. During the pandemic and lockdown, they had no choice but to familiarise themselves with online shopping to be able to go through the pandemic. It’s a whole key demographic that has changed their habits, and millions of new consumers are available for online commerce and other e-businesses.

At Sydney Digital Agencywe believe that the future of commerce is online and have helped our clients transition from brick-and-mortar to a partial e-commerce business, which has helped them to survive the recent restrictions.

To capitalise on this opportunity, you must have a well-designed website with an easy-to-use e-commerce platform as well as an effective lead generation campaign. Contact us today to transition from a classic website to an e-commerce website.

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