eCommerce is one of the fastest growing industry at the moment. Either you are selling a product or a service, there are some rules and tips to be followed to get the maximum advantage of eCommerce.
1. Define Your Audience
“If you try to sell to everyone, then you’ll end up selling to no-one.”
In the age of hyper-personisation, targeting a specific market is the best way to connect with an audience.
The first question you should ask yourself while starting an eCommerce business is: “To whom do you want to sell?”
From there, your content, brand personality, website and all marketing channels should be consistent and focused on reaching this target!
2. Your Website MUST be Engaging
“It takes less than 3 seconds for a website visitor to decide if they like a website or not, and if they will stay or leave”
Your design and content should be interesting enough to get the viewer to click on your call-to-actions, either it is a “contact us” or a “buy now”, getting the attention on a website visitor or social media user is the 1st step to conversion.
3. Ensure Your Website is Mobile-Responsive
Internet traffic is divided by the following devices:
A website that does not properly convert to mobile phones can cause you to lose more than half of your visitors.
4. Data is King
Collecting data helps you understand your customers; the products they like, why they leave their carts without paying, when they visit them, which channel brought them to your website, and a variety of other salient business decisions are crucial.
So make sure you have access to detailed data report, on your website and all your marketing channels.
A website heat map plugin, a Google analytics plugin and Facebook pixels are a must!
5. Stay on Top of SEO
SEO is crucial as it’s a tool that improves your online visibility, meaning the ability of people to find your website through search engines.
6. Choose the Right Marketing Channel
Choosing your marketing channel (s) wisely and in accordance with your target audience’s online behavior is critical for increasing sales in a cost-effective manner.
Eg: if you are targeting 15 to 20 years old, use Tiktok and Instagram ads If you are targeting your local community – Google ads might be your best option.
7. Provide Different Payment Options
A choice of different payment options makes the payment process easier and more comfortable for your clients. If your client doesn’t find a payment option that he likes, he is most likely to abandon his cart!
8. Build Trust with Product Reviews
From a consumer point of view, there is always a risk of buying online. A client doesn’t have a sales person to communicate with and can’t physically inspect the product(s) before buying it. Positive online reviews create brand trust and encourage clients to make their first purchase.
9. Use High Resolutions Product Photos
Don’t forget that clients can’t physically see your products. Providing them with high-resolution photos shows you have faith in your brand!
10. Provide Detailed Product Description
The detailed description provides features and guides the client to make the right purchase choice. Taking the time to write a detailed description shows the customer that you care!