Most business owners instinctively want to get an in-house team, thinking they will have more control and that will provide them with better value. What they don’t realise is that each aspect of marketing requires specific skills. In this article, we will consider all the upsides and downsides of hiring a digital marketing agency or an in-house team.
What is the difference between a digital marketing agency and an in-house marketer?
A full-service digital agency is an external company that focuses on result-driven digital marketing. Companies usually hire them to provide services such as content creation, landing page design, social media management, SEO, and conversion rate optimisation.
An in-house marketing employee does the same but is hired as a permanent employee within an organisation.
Value of a Digital Marketing Agency and an In-house Team
In-house Marketing
Digital Agency
Marketing agencies can be more cost-effective as they offer various services such as social media management, content creation and distribution, advertising, and analytics under a single plan.
Businesses don’t have to handle all the processes of hiring and maintaining employees. According to the Content Marketing Institute, 49% of marketers reported that they outsource content marketing. For larger organisations, content marketing outsourcing has risen from 61% to 75% in 2021.
Below are the reasons why larger and even smaller organisations focus on outsourcing digital marketing.
Different Goals
Hiring a digital agency enables you to keep your focus on operations and financials, as you only have to go through the analytic reports once a month.
Digital agencies want to keep their clients happy to get the contracts extended, so they focus more on growth and sales than on internal communication.
It gives them an edge over in-house marketing teams because they have a higher chance of getting more business from their clients.
If you want to have very close communication about your business’s daily life and want to speak to a marketer anytime, it’s best to have an in-house team.
Tested Digital Strategies and Techniques
Digital agencies are the ones who are responsible for the success of their clients. They need to test various digital strategies to find out what works best for them.
The digital agencies that have tested various digital strategies have positively impacted their clients’ businesses. These agencies know that they must keep experimenting with new ideas and techniques to stay ahead of the competition.
It is quite difficult to have tested digital strategies with an in-house team as there aren’t any other clients to compare. Businesses hire an in-house team for repeated tasks.
Continuous Updates with the Latest Trends and Technology
An in-house marketer is enough if your marketing is basic, e.g., keep in touch with an existing audience on Facebook or Instagram about your services or products.
Digital agencies hire experts in everything: a social media manager, a developer, a graphic designer, an SEO expert, etc. Each of them keeps track of and learns about the latest trends and technology to keep their game up.
One person for all marketing cannot keep up with the constant technology updates.
Different Areas of Digital Marketing Expertise
A digital agency has a team of many different skillsets. At Sydney Digital Agency, we have a tech specialist, a few developers, designers, copywriters, a marketing strategist, and an SEO specialist.
One person cannot possess all these skills and qualifications.
Marketing Analytics and Performance
Measuring KPIs is difficult for ROI-driven marketing. However, we need to measure the KPIs because they are crucial to the success of a marketing campaign.
Digital agencies have the expertise and software to monitor and optimise each Key Performance Indicator to enhance your online presence. They use AI to analyse user behaviour, conversion rates, and other metrics. With the help of various tools, digital agencies can track performance and give conclusive reports.
With the advancement of AI, a digital agency can help you with data-driven marketing.
Focus on Your Business
Digital agencies help you focus on your business. They can do many things you don’t have time to do, so you can focus on what matters most to your company.
They allow companies to focus on their core business and leave the other important tasks to professionals. Digital agencies are also becoming more important because of their flexibility, scalability, and competitive pricing.
With more focus on your business, you can improve the quality of your products or services and satisfy your customers.
Have You Decided? Digital Marketing Agency or an In-house Team?
Hiring a digital marketing agency over hiring an in-house team is beneficial in both cost-effectiveness and quality. But, before hiring an agency, you must do research to find the right one. Here is the guide to help you.
Delivering successful marketing campaigns is challenging. It requires experience, a qualified team, and clear direction to achieve success through digital marketing. Digital agencies are great at delivering flawless marketing campaigns.
I hope you got all the answers. Looking to hire a full-service agency right now?? Kindly email us at contact@sydneydigitalagency.com.au.
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