Are you asking yourself one of these questions?
“Why is my website not performing well?”
“What affects my brand’s online presence?”
“How to improve my website’s conversion rate?”
If you’re a business owner, you want to resolve your marketing issues as soon as possible, starting with your UX and UI. In this blog, we will learn HOW and WHY UI/UX impacts your brand reputation.
Online reputation is crucial for a brand. According to HBR.org, “A Bad Reputation Costs a Company at Least 10% More Per Hire”. Furthermore, customer retention is also affected by a positive reputation.
But before diving into deep, let’s start from the basics.
The difference between UI and UX
People are often confused between UI and UX. In fact, they go hand in hand. UI (User Interface) is the point of interaction between device and users. We can also further describe it as an arrangement of web elements to represent a website or application.
There are many ways UX (User Experience) can be defined. In terms of online reputation, UX refers to the emotions or feelings of users about our website or application.
UI and UX are interdependent. If one is not up to mark, then another one will also fail to perform.
The impact of UI/UX on brand reputation
There are numerous ways UI/UX affects brand reputation. With 10+ years in the industry, we’re sharing our experience working with 100+ clients.
1. A pleasant experience for visitors
Users take less than 1 second to judge your website. They will only scroll through the bottom if they love your website at first look. Users spend more time on your website if you focus on useful UI and UX. It is also important to frequently test your website design for UX optimisation.
UI/UX made in accordance with the audience persona and brand’s core voice results in visitor satisfaction. That helps turn visitors into customers.
2. An enhanced interactivity
Good UI/UX is the combination of remarkable design and user interactivity. Users only want to interact with your website if it delivers smooth interaction. UI/UX also incorporates interaction design. Looking for more clarity about interaction design? Check out this website.
Flawless interactions also help increase your brand image. A suitable UI/UX will help to improve interactions with visitors and increase engagement and conversions. But good design takes time, effort, and skills. Improving the interactivity of your website is a challenging and rewarding task at the same time.
3. An increase in conversion rate from word-of-mouth
Word-of-mouth is one of the best marketing channels as it brings you pre-qualified leads. But its success depends upon many factors, such as customer experience, loyalty, business expertise, and online reputation. It influences more than anything else when it comes to decision-making.
If you have been referred to a business and see that they have a professional website, with relevant information and case studies or reviews, the chances are, you will contact them. Wouldn’t you?
Furthermore, people spread positive words if they feel good about your brand. A good UI/UX helps improve positive impressions. Hence, online reputation helps enhance word of mouth.
4. Stand out from the competition
In the digital era, people want unique experiences from brands, therefore you must stand out from the chaos. And YES, it is challenging! Having engaging UI/UX is a strategic task requiring experienced tech & design employees. But it’s worth it! Once you express your brand’s core voice, your target audience will engage with your brand.
Customers won’t switch brands if they get the experience they want. And if you want your brand to become memorable in Sydney or the Australian market, our agency can help you to create a jaw-dropping online experience.
5. An increase in revenue
As mentioned earlier, good UI/UX helps brands improve customer retention. Returning customers improves the brand’s revenue multi-fold. Effective user interfaces are essential to improve conversion rate for eCommerce websites.
Business websites with intuitive interfaces tend to perform well compared to conventional ones. It not only helps in improving brand’s value but also conversion rate and, in turn, revenue.
How to improve the UI/UX of your website?
If you already have a website, then you must frequently analyse your website to improve customer experience. Because we can’t improve what we can’t measure.
Below are essential points when it comes to improving UI/UX:
- Research your users well before starting any process.
- Website loading speed must be as fast as possible.
- Color combinations must follow brand guidelines.
- Add images and other interactive elements to improve time on site.
- Website layout must adhere to the purpose of the business.
- Keep it simple and make sure it is responsive across all devices.
Furthermore, make sure your website has a strong customer feedback system.
In Conclusion: impact of UI/UX on business
UI and UX have a strong impact on the success of a business. UI/UX needs frequent improvements. That’s because of rapid changes in technology and consumer behaviour. Improving website design is a part of customers’ overall purchasing experience. Looking to improve it for your brand? Email us at email@example.com.
With 63% of internet traffic coming from mobile devices, a responsive website is an absolute necessity. In a world of digital chaos, small businesses struggle