How Does a Website’s UI/UX Impact Your Brand Reputation?

Are you asking yourself one of these questions?

“Why is my website not performing well?”

“What affects my brand’s online presence?”

“How do I improve my website’s conversion rate?”

If you’re a business owner, you want to resolve your marketing issues as soon as possible, starting with your UX and UI. In this blog, we will learn HOW and WHY UI/UX impacts your brand reputation.

Online reputation is crucial for a brand. According to HBR.org, “A Bad Reputation Costs a Company at Least 10% More Per Hire.” Furthermore, customer retention is also affected by a positive reputation.

But before diving in, let’s start with the basics.

The difference between UI and UX

People are often confused between UI and UX. In fact, they go hand in hand. UI (User Interface) is the point of interaction between devices and users. We can also further describe it as an arrangement of web elements to represent a website or application.

There are many ways UX (User Experience) can be defined. In terms of online reputation, UX refers to the emotions or feelings of users about our website or application.

UI and UX are interdependent. If one is not up to par, then another one will also fail to perform.

The impact of UI/UX on brand reputation

There are numerous ways UI/UX affects brand reputation. With 10+ years in the industry, we’re sharing our experience working with 100+ clients.

1. A pleasant experience for visitors

Users take less than 1 second to judge your website. They will only scroll to the bottom if they love your website at first glance. Users spend more time on your website if you focus on useful UI and UX. It is also important to frequently test your website design for UX optimisation.

UI/UX made in accordance with the audience persona and the brand’s core voice results in visitor satisfaction. That helps turn visitors into customers.

2. An enhanced interactivity

Good UI/UX is the combination of remarkable design and user interactivity. Users only want to interact with your website if it delivers smooth interaction. UI/UX also incorporates interaction design. Looking for more clarity about interaction design? Check out this website.

Flawless interactions also help increase your brand’s image. A suitable UI/UX will help to improve interactions with visitors and increase engagement and conversions. But good design takes time, effort, and skills. Improving the interactivity of your website is a challenging and rewarding task at the same time.

3. An increase in conversion rate from word-of-mouth

Word-of-mouth is one of the best marketing channels, as it brings you pre-qualified leads. But its success depends upon many factors, such as customer experience, loyalty, business expertise, and online reputation. It influences more than anything else when it comes to decision-making.

If you have been referred to a business and see that they have a professional website with relevant information and case studies or reviews, the chances are that you will contact them. Wouldn’t you?

Furthermore, people spread positive words if they feel good about your brand. A good UI/UX helps improve positive impressions. Hence, online reputation helps enhance word of mouth.

4. Stand out from the competition

In this digital age consumers want to experience something unique so you need to stand out. It’s tough but creating great UI/UX is a strategic task that requires tech and design skills. But it pays off. If you get your brand voice right your target audience will engage and stay loyal.

They won’t switch if they get what they want. If you want to make your brand memorable in Sydney or Australia wide our agency can help create an experience that will be remembered.

5. An increase in revenue

Good UI/UX is key to customer retention and substantial revenue growth. Great user interfaces increase eCommerce conversion rates. Business websites that are intuitive beat traditional ones, boost brand value and conversion rates, which, in turn, means more revenue.

Investing in top notch UI/UX gives long-term financial returns and brand loyalty. By putting user experience first, brands can ensure customer happiness, loyalty and growth. In today’s digital world good UI/UX is not just a nice to have but a must have.

How to improve the UI/UX of your website?

If you already have a website, you need to be regularly reviewing it to improve the customer experience. You can’t improve what you can’t measure.

Key points to improve UI/UX:

Do user research before you start.
Make the website load fast.
Follow brand guidelines for colours.
Add images and interactive elements to increase time on site.
Design the site to match your business purpose.
Keep it simple and responsive across all devices.

And have a customer feedback system in place to continually refine your site.

In Conclusion: impact of UI/UX on business

UI and UX have a strong impact on the success of a business. UI/UX needs frequent improvements. That’s because of rapid changes in technology and consumer behaviour. Improving website design is part of customers’ overall purchasing experience. Looking to improve it for your brand? Email us at contact@sydneydigitalagency.com.au.

How Does a Website’s UI/UX Impact Your Brand Reputation?

The difference between UI and UX