With 63% of internet traffic coming from mobile devices, a responsive website is an absolute necessity. In a world of digital chaos, small businesses struggle to stand out online. If you want to know more, read “Responsive website: the tool you need to be competitive online.”
A website is the face of a business; therefore, it needs to be easy to use and reflect professionalism and the quality of product or services. A website that is difficult to navigate on mobile will not capture the attention of the visitor, who is most likely to move to a competitor’s website.
In this article, read the following:
What is a responsive design?
In a few words, a responsive website is a site that adapts as much as possible to the different devices it is displayed on. The layout of a website will be displayed differently on a laptop than on a tablet or a mobile device.
Connect with your audience
In 2021, Datareportal reported that 5.22 billion of internet users were mobile users, making up 66.6% of the global population. The competitiveness of your business is directly impacted by your prospects being reached to or being able to access information about your services and products.
A responsive web design, if leveraged with the appropriate website and content strategy, will enable your website to have a smooth user experience, be engaging, and connect with your prospects.
The alternative, keeping a website that is not mobile responsive, will render the experience unpleasant, and your prospects would most likely go to your competitors.
Google favours Responsive Web Designs
When a Google user enters a query in the search bar, Google crawls the internet for website pages that offer the best answer and refines its search results with the help of AI and Machine Learning. There are several criteria that Google’s algorithm bases its choices on, including the quality of the content and the quality of the website, such as speed and mobile responsiveness.
Responsive websites load faster than unresponsive ones. The optimal loading speed for a mobile website is under 3 seconds.
Having a responsive website gives your site credibility from Google’s point of view. Therefore, if you need to connect with local residents and be found on search engines, having a mobile-responsive website is a must.
Get a higher ROI
As responsive designs are preferred by Google, they will help you increase your SEO results and, therefore, SEO ROI. SEO is a significant investment, and a non-responsive design will decrease its efficiency.
Investing in a responsive website is a little more expensive than a “basic” website; however, it will enable you to get and convert more leads, making it a profitable investment in the long term.
A responsive design improves the user experience and, therefore conversion rates, which will provide you with a better cost-to-lead ratio.
How do you make a website responsive?
The goal of User Experience is to make the visitor experience on your website as easy and pleasant as possible. Therefore, when designing a website, it is necessary to simplify the interaction between the visitor and the technology.
But the user experience might vary depending on your target market. Some users are more tech-savvy than others. The age, education, and career of your user are factors that you need to take into account when designing a mobile-responsive website. The use of the mobile interface is fairly intuitive to millennials and the following generation but seems complicated to the elderly.
Age is not the only criteria you should take into account. As an example, while working with NDIS, our team focused on making the mobile responsiveness was as simple as possible. Its users were most likely disabled people or the elderly. The layout needed to be extremely simple, the contact button easy to find, and the font bigger than usual to be easy to read. While working with our international wine merchant, the focus of the website was the ability to switch languages on mobile without having to scroll through long or multiple pages and to keep the mobile interface design as refined as possible.
In conclusion: Responsive website: the tool you need to be competitive online
A responsive website is the tool you need to be competitive online nowadays; without it, you will most likely lose opportunities to your competitors. Responsiveness is the capability of a website to adapt to a device. But it must also consider the target audience’s ability to use the device and their goals.
Looking for a professional and high-converting website? Contact our agency today!
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