When setting up a business, marketing is often overlooked, or done unprofessionally. Business owners tend to focus their efforts and resources on accounting and production. According to Google, while online marketing strategies should vary depending on the type of business and its goals, one thing is for certain: it’s a necessity. However, without efficient digital marketing, selling your product or services will be very challenging. Find some guidance in our article: “How to Set Up Your Business Marketing: The 7 Fundamental Steps”.
Step 1: First Thing First, You Need a Marketing Strategy!
When you are starting a new business, you start by writing a business plan. A marketing strategy has a similar principle, it’s a plan of action focusing on marketing and digital presence. To start with, define your goals and the frame of time you would like to achieve them in.
A digital marketing strategy should ask the following:
- What defines your brand?
- What is your vision?
- What makes you different?
- Who do you want to sell to?
- Which sales and marketing channels do you want to use?
- What is your budget?
Answering those questions will help you to build a solid basis for your digital marketing.
Step 2: Get a bespoke, professional website.
According to Christopher Travis LaValley, University of North Florida, “Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface.”
Think about your own behaviour while researching a company or services/products online. What makes you pick a particular brand or service provider? Your website is the face of your business, the first place where your prospect will look for information about your products or services. If it looks unprofessional, it will reflect poorly on your business.
Our websites are bespoke, not just to our clients, but to their audience, as they are the ones who are targeted.
Step 3: Get your website found online - SEO
SEO stand for Search Engine Optimisation. It’s the optimisation of a website to boost its ranking in the search results of search engines (often Google).
SEO focuses only on organic ranking, meaning it doesn’t include paid ads. It’s a very technical aspect of marketing. The best option for this again is to hire the services of an SEO agency or digital marketing agency. Want to learn more about SEO? Check our SEO page!
Step 4: Set up your social media
Choose to use one or more social media platforms depending on the products and services you are offering. LinkedIn is more adapted for the B2B market.
Instagram and Facebook are great for any service or product that has strong visual components, often better suited more for B2C (fashion, food and beverage industry, beauty services, sports).
Step 5: Set up your Email Marketing (Optional)
Email marketing isn’t always the best option to get new clients, unless you offer competitive pricing for some e-commerce products. However, at Sydney Digital Agency, we find that used in an integrated marketing strategy, if personalised and done properly, it can help to increase customer retention up to 32%.
People receive dozens, even sometimes hundreds of newsletters per week, in order to have a high success rate, email marketing needs to be highly personalised. Generic emails don’t perform anymore.
Step 6: Google & Facebook Ads (Optional)
Google and social media paid ads enable you to directly target clients using demographic and interest metrics (age, gender, location, interests, industry). They can be highly efficient when used in an integrated marketing campaign, based on market research.
Step 7: Update & Consistency are Key!
Once you have completed all the steps, you need to keep engaging with existing and potential client to increase traffic to your website and raise your brand awareness.
Have you gone through all the steps? Congrats! But it’s not finished. Your business, your competition and digital technology will change and evolve. Therefore, your marketing needs to be re-evaluated and updated at least twice a year!
How to Set Up Your Business Marketing: The 7 Fundamental Steps - What's next?
Ready to get started and need an agency to take care of everything? No worrries, at Sydney Digital Agency, we can tailor a stat-up package including a branding and digital marketing strategy, including a website to give you a strong start!
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