When setting up a business, marketing is often overlooked or done unprofessionally. Business owners tend to focus their efforts and resources on accounting and production. According to Google, while online marketing strategies should vary depending on the type of business and its goals, one thing is for certain: it’s a necessity. However, without efficient digital marketing, selling your product or service will be very challenging. Keeping this in mind, we have divided business marketing into seven fundamental steps. Let’s explore it.
Step 1: First Thing First, You Need a Marketing Strategy!
When you are starting a new business, you start by writing a business plan. A marketing strategy has a similar principle; it’s a plan of action focusing on marketing and digital presence. To start with, define your goals and the frame of time you would like to achieve them within.
A digital marketing strategy should ask the following:
- What defines your brand?
- What is your vision?
- What makes you different?
- Who do you want to sell to?
- Which sales and marketing channels do you want to use?
- What is your budget?
Answering those questions will help you build a solid basis for your digital marketing.
Step 2: Get a bespoke, professional website.
According to Christopher Travis LaValley, University of North Florida, “Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface.”
Think about your own behaviour while researching a company or service or product online. What makes you pick a particular brand or service provider? Your website is the face of your business, the first place where your prospects will look for information about your products or services. If it looks unprofessional, it will reflect poorly on your business.
Our websites are bespoke, not just to our clients but to their audience, as they are the ones who are targeted.
Step 3: Get your website found online - SEO
SEO stands for Search Engine Optimisation. It’s the optimisation of a website to boost its ranking in the search results of search engines (often Google).
SEO focuses only on organic ranking, meaning it doesn’t include paid ads. It’s a very technical aspect of marketing. The best option for this again is to hire the services of an SEO agency or digital marketing agency.
Step 4: Set up your social media
Choose to use one or more social media platforms, depending on the products and services you are offering. LinkedIn is more adapted for the B2B market.
Instagram and Facebook are great for any service or product that has strong visual components, often better suited for B2C (fashion, food and beverage industry, beauty services, sports).
Step 5: Set up your Email Marketing (Optional)
Email marketing isn’t always the best option to get new clients, unless you offer competitive pricing for some eCommerce products. However, at Sydney Digital Agency, we find that, if email marketing is personalised and done properly, it can help to increase customer retention by up to 32%.
People receive dozens, even sometimes hundreds, of newsletters per week. In order to have a high success rate, email marketing needs to be highly personalised. Generic emails don’t perform anymore.
Step 6: Google & Facebook Ads (Optional)
If you want to generate leads fast, paid advertising is the best option. Google and Social Media help you target based on demographic and interest metrics (age, gender, location, interests, and industry). It is efficient, but quite pricey!
Step 7: Update & Consistency are Key!
Once you have completed all the steps, you need to keep engaging with existing and potential clients to increase traffic to your website and raise brand awareness.
Have you gone through all the steps? Congrats! But it’s not finished. Your business, your competition, and digital technology will change and evolve. Therefore, your marketing needs to be re-evaluated and updated at least twice a year!
What's next?
Ready to get started and need an agency to take care of everything? No worries; at Sydney Digital Agency, we can tailor a stat-up package including branding and digital marketing strategy, including a website, to give you a strong start!
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