We are exposed to thousands of online pieces of advertising every day, websites included. Most people don’t even pay attention anymore and don’t recall most of it. Investing in a generic website that looks similar to your competitor’s is impactless. With increasing digitalisation, 2023 will for sure be even more competitive for online customer acquisition. In order to survive, a business must Stand Out From The Digital Chaos.
There is a market out there, full of people who need exactly what you offer. But they might not know it if your communication doesn’t reflect it. But websites with poor design and less relevancy disconnect them from your business. And it is frequently the primary cause of a low conversion rate.
How can you fix it? Personalisation increases brand image and creates a connection with website users. There are many platforms that can help you create personalised websites. WordPress is one of them!
Creating a personalised website is key to engaging users and converting them into regular customers. And if you’re from Australia, our WordPress website design agency in Sydney can help you create a high-converting, bespoke website.
In this blog, we will understand how to leverage personalisation with the help of WordPress. Let’s get started!
Analyse customer’s behaviour
To improve anything, you must analyse and observe! The same goes for website design. You can use tools like Google Analytics, Kissmetrics, Hotjar, or CrazyEgg in order to identify how customers behave on your website.
These tools will provide you with data in the form of heatmaps and charts that will help you understand customer behaviour.
Analysing the interactions of customers can help you understand which content performs better and why. You can even see which sections users spend the most time in.
The WordPress CMS provides extensive support for integrating such tools with the help of plugins. With the help of WordPress, you can quickly improve sections that are underperforming.
Make design strategy prior to start
A web design strategy is a document that includes a detailed plan of your expectations for your website and the design process. It can be used to define the direction and purpose of a design, as well as how it will be implemented.
Design strategy is important because it helps with personalisation, and consistency and ensures that the website has an overall coherent look and feel. Designing a WordPress website without a strategy can lead to confusion among visitors, who may not understand the context of your site.
It also helps in making sure that all pages on your site are designed in accordance with your brand guidelines, which will help you maintain brand integrity and ensure that you are telling an effective story across all parts of your web presence.
Design strategy also helps maintain user experience (UX) on your site, which is crucial for any business looking to succeed online. That’s because it improves personalisation, and visitors will feel connected.
A/B testing with WordPress
A/B testing allows you to test and optimise different versions of a page. But before moving forward, make sure you’ve installed analysis plugins like Google Analytics, Hotjar, etc. Want to know how to set up Google Analytics for an A/B test? This guide can help you.
In the case of WordPress, it is possible to do A/B testing with plugins and even themes. There are a few free plugins available on WordPress plugin repositories that can help you do A/B testing on your WordPress site.
Some of them are Google Optimise for WordPress by Monster Insights, Split Test for Elementor, and Marketing Toolkit by OptinMonster.
With plugins, you can quickly setup, test, and improve your website. Ultimately, it improves relevancy and customer experience.
Create a website with personalised content
Personalised content is vital as it offers tailored information that directly appeals to individual visitors, fostering stronger connections with your brand. Unlike generic content, personalised content meets specific needs, preferences, and values, thereby enhancing user engagement and satisfaction.
Consider three personas: a 21-year-old female vegan student, a 45-year-old male carpenter, and a 73-year-old female retiree. Each has different requirements when shopping for clothes due to their unique lifestyles, body types, and values. The vegan student might seek eco-friendly, cruelty-free options, the carpenter durable workwear, and the retiree comfortable, classic styles. Even if they all purchase a white t-shirt, they would likely choose different brands catering to their individual preferences.
Your website is the digital face of your brand and should reflect this personalisation. By doing so, you demonstrate understanding and value for each visitor, increasing the likelihood of conversions and fostering long-term loyalty.
Personalising content allows website visitors to instantly connect and easily understand what you’re offering. It improves website interaction and conversion rates. According to Grazitti.com, 74% of customers feel frustrated when website content is not personalised.
ALSO READ: How to Make Your Landing Page High-Converting?
Content personalisation includes aligning and redefining your text, image, and video content according to demographics, languages, and location. With WordPress, there’re plugins and themes that’ll quickly help you manage personalised content.
In Conclusion
WordPress is a widely used platform by small, medium, and large-scale organisations. That’s because it gives us the flexibility to personalise according to our requirements. In 2023, WordPress will have more features that’ll help web developers personalise website experiences. We hope we’ve covered all the details you require!
Have questions? Or want to create a personalised website equipped with new features? Shoot an email at contact@sydneydigitalagency.com.au.
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