Looking into re-vamping your website? That’s a great idea, your business evolves, so is its environment and your marketing should constantly adapt. From Web design to SEO, all of your decisions should be based on facts, rather than what you think or like. But how do you know what to change and how to change it? Let’s start by checking the 5 Important Features To Consider For A Website Re-design.
In order to have a high-converting website, there are a few factors to consider. The goal of a website is to share information or to sell services and products. Therefore, it should be designed by keeping in mind your audience profile and data, not on personal tests. Let’s dig in!
Catch up with web design trends and technologies for a flawless re-design
Year on year, you may have experienced how technologies, trends, and user experience are changing. It’s most likely that after a few months, your website needs updates to not become obsolete. Clients want new experiences and products from your business.
Hence, it is necessary to adapt your website to new trends to remain competitive and keep your customer engaged. A few of the new trends in 2022: hyper personalisation and 3D product modeling for e-commerce.
The most important feature to have in 2022 is mobile optimisation. Over 60% of all traffic happens on mobile devices and Google penalises search engine rankings for websites that do not have good mobile optimisation.
Want a pro to take care of it? At Sydney Digital Agency, all of our websites are delivered mobile optimised and Search Engine Optimised, contact us at firstname.lastname@example.org to learn more.
Profile your customers
Before starting on any work, you must understand who is your audience and what value will your product and services bring to their life.
In order to achieve high conversions, your content and layout must be bespoke to your audience.
Website re-design and content upgradation
Content is key for both users and search engines.
Search engines need to be able to find the right keywords on your website and the content needs to be of interest to website visitors, but also lead to your call-to-action in a seamless manner.
A holistic approach to content is necessary while planning your website re-design. Your website should have the perfect blend of text, images, videos, and other interactive elements.
Sydney Digital Agency Exclusive Tip: Search Engines have algorithms that analyses the uniqueness and the relevancy of the content. The more relevant and unique is your content, the higher your website will rank!
Use SEO best practices
We can’t ignore the importance of a fully optimised website. It’s one of the main factors that influence SEO. There are primarily five factors to consider.
- Meta Tags,
- Website Architecture,
- Internal Links,
- URL structure
- Website Loading Speed
It’s necessary to have these elements flawlessly set up if you want to get results with your SEO strategy.
Pick the right UX expert
Takeaway of 5 Important Features To Consider For A Website Re-design
These are some evergreen points you must consider when redesigning your website. But for a truly competitive web design, the best is to employ an agency that has a content strategist, a marketing strategist, a developer, a UX expert and an SEO expert. Contact us to tell us about your project!