SEO influencing factors

5 Factors Influencing SEO that You Must Know [INFOGRAPHICS]

“What influences my Google ranking?” That’s a question our SEO team hears at least twice a week, at Sydney Digital Agency. If you are a local business owner, being found online by the local community is a matter of survival. In this article, our experienced team of 10+ years in SEO will explain 5 influencing factors of SEO that you must know!

There are hundreds of influencing SEO factors, some being very technical and difficult to implement if you are not an SEO expert, however, these 5 SEO techniques will get you started.

Link building, on-page optimisation, content marketing, and technical audits are all important factors. In addition to the above, we also need to provide good UX, authority, and credibility.

infographic on factors influencing SEO

1. Responsiveness of Website

Before we understand how it affects SEO, let’s understand what responsive design is. It is the practice of creating seamless UX by providing website design according to the user’s device. It aims to provide a flawless user experience to perform the desired action.

Google recommends Responsive Web Design because it’s the easiest design pattern to implement and maintain.

Google has implemented its mobile-first version to crawl and prioritise mobile-friendly websites. The goal of this update was to promote websites where information was found easily and which provide pleasant and smooth navigation. Such features decrease bounce rate and improve page experience.

When a website isn’t responsive, it means it doesn’t work well on different screen sizes. This will affect the user experience and, consequently, impact site’s ranking on search engine results pages.

2. Website Loading Speed

The website’s loading speed is directly connected to user experience. As per industry norms, if it takes more than 3 seconds to load, users will bounce. If a website takes longer to load, user will experience irritation, which marks a negative impression of brand.

Thus, it impacts the bounce rate of website. A higher bounce rate means low performing website, which in turn impacts organic ranking of website.

3. Keywords

Keywords are the bridge between the search term and Search Engine Result Page (SERP). You might have heard advise to put keywords on your webpage. But that’s not the entire truth. In fact, if you stuff keywords on your web page, your website would get penalised by Google’s algorithm.

Keywords need to be placed in such a way that satisfies users’ search intent. SEOs need to take a strategic approach toward webpage content and keyword density. You will also need long-form content in order to rank for competitive keywords.

According to Ahrefs and Backlinko: “The average content length of the top position Google article contains 1,447 words”.

4. Website Structure

Website structure is the arrangement of a website’s content into HTML pages, linked together.

A well-structured website will have a clear hierarchy of information. Website structure is important from both perspectives, UX and SEO. An organised website structure helps users find out what they want! Furthermore, it also improves the crawlability of Google.

Businesses often miss out on the importance of website structure. It should be carried out before the website development stage. In that way, you can avoid its impact on your online presence.

Read Also: 7 Effective Website Architecture Tips to Boost Conversion Rate

5. Google My Business Optimisation

Google My Business is one of the most popular local listing platforms. It has great features to showcase your products/services in a unique way. You can add information like name, address, phone number, reviews, and post updates. It also offers a suite of tools that allows users to measure how they perform on search engines.

The organic ranking of your website is directly impacted by your Google’s local listing. Your Google profile must be optimised and updated according to standard guidelines by the agency. 

It is also recommended that you post updates frequently to improve its visibility. If you’re a local business, you can’t avoid its impact on your business.

According to, 64% of consumers have used GMB to find contact details for a local business.

In Conclusion: Factors Influencing SEO

In 2022, SEO is not just about link-building. It is a strategic and holistic approach toward brand’s positive reputation. SEO encompasses social media optimisation, Google My Business profile, UX optimisation, and many more.

I hope you have got a detailed idea about key factors influencing SEO. Looking for reliable SEO company in Sydney? Shoot an email at

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