Great content and good website architecture are perhaps the two most important considerations when it comes to boosting your website’s conversion rate.
Search Engine Optimisation (SEO) is another vital key to getting noticed on the web and getting your website properly indexed by crawlers. In any case, the design of a website must be consistent with the brand of the business. It must enhance the experience of the visitors, one of the most important aspects of boosting conversion rates.
Regardless of the kind of business you own or operate, when it comes to boosting your sales, there are some specific tips that you can follow. Let us check them out!
7 Effective Website Architecture Tips to Boost Conversion Rate
Support Secure Browsing
With all the hacks and data breaches happening, security is a big deal. Get a valid SSL certificate and ensure secure browsing for your visitors. This certificate not only verifies your website but also encrypts data transfer, so sensitive information is protected from threats.
Make CTA Visible from Any Part of Your Website
Call to Action (CTA) elements are key to increasing conversions. Make sure CTAs like contact forms, call buttons, email buttons, and WhatsApp buttons are visible on your website. A visible and accessible CTA encourages visitors to take action and increases user engagement and conversions.
Insert a Customised Search Engine
Add a search engine to your website. Using Google, DuckDuckGo, or Bing to create an embedded search engine can boost your site’s search ranking. A custom search engine not only improves the user experience by showing relevant results but also helps your SEO.
By doing these, you can have a more secure, user-friendly, and high-performing website that caters to your visitors and your business.
Optimise Your Website for Mobile Devices
This tip cannot be stressed enough. Smartphone users have increased by thousands in recent times, and most professionals work on the go using their mobile devices. Hence, it is important to optimise your website for these devices by avoiding pop-ups and ensuring a proper screen size. For more information about the importance of mobile optimisation, you can check out this blog.
Use Hreflang Tag
Use the “hreflang” attribute to design your website for a global audience. This allows search engines to locate distinct and localised versions of your website for different locations and languages.
Use robots.txt
Using a robots.txt file is a great idea, as it allows search engines to follow a guided journey instead of crawling everywhere on your website. This way, you can lead search engines to the relevant content that you want to be noticed.
Create a Consistent URL Structure
Finally, your URL structure must be simple and consistent. All your web pages must be logically grouped so that search engines and users can understand the context of your website content. If you fail to organise your URLs adequately, it will significantly affect your rankings.
Conclusion
When it comes to boosting the conversion rates of your website, the user experience is a must. You must make the entire process of navigation easy for visitors. Remember to add value to your website, and the sales will follow!
If you are looking to develop an eCommerce website with an awesome architecture, then Sydney Digital Agency is of the finest web design agency. Contact Us Today!
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