Clients often wonder about the difference between SEO and Google Ads. And it’s normal! Because it looks similar at first sight. Digital marketing is getting increasingly complex as new technologies and new trends emerge on a daily basis. This blog aims to clarify the confusion about Google Ads and SEO.
What is the Difference?
SEO stands for Search Engine Optimisation. It is the process of optimising a website to improve its search presence in Search Engine. You don’t have to pay Google if your website ranks organically for relevant keywords. Furthermore, it also increases authority, credibility, and trustworthiness.
Google Ads are sponsored results when someone searches for your products or services. You can generate leads instantly if your campaign is perfectly optimised for search queries. The advantage of Google Ads is that your website will appear to people that match the criteria that you have chosen, such as location, age, and other demographics.
Google Ads VS SEO: which One is the Best for Your Business?
Both SEO and Google Ads are useful for your business, but they are used for different reasons.
SEO
It’s necessary to optimise your website in order to be easily found on search engines. The degree of your investment in SEO will depend on your goals and the competitiveness of your industry.
By increasing your ranking on Google through SEO, you will improve your brand awareness and generate more leads.
SEO works best if you have a blog section on your website. A strong SEO campaign is recommended for businesses that want to position themselves as industry leaders. This is particularly useful in industries where you need to show expertise, such as construction or the medical industry.
For businesses that are more leisure-related, such as hospitality, beauty therapy, entertainment, or fashion, we recommend greater investment in a Google Ads campaign.
Google Ads
Whether you’re a small business or a large corporation, Google Ads is suitable for businesses of every size. Its targeting options are much wider and more flexible to adjust as per your industry and audience. It allows you to select your audience based on age, gender, industry, and location. And we also have the option to select the time of showing ads.
Google Ads uses specific keyword match types, meaning your ad will appear for the keywords you selected.
86% of consumers use the Internet to find a local business (WebVisible survey)
63 percent of people said they’d click on a Google Ad (Search Engine Land, 2019)
Conclusion
In conclusion, every business needs SEO, and most businesses can use Google Ads to increase their lead generation. SEO will raise brand awareness, and Google Ads will generate leads by targeting specific people.
Our Sydney Digital Agency team is one of Sydney’s best digital marketing agencies. Our SEO and Google Ads campaign managers design digital marketing strategies to suit the needs of your business.
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