The internet has made connections and interactions between people of diverse backgrounds possible from their different locations. For businesses, this provides a global marketplace where they can offer their goods and services. To create an optimal user experience, businesses need to communicate in the language that their new customers understand. Multilingual websites are key to successful export, tourism, and even domestic multicultural societies’ marketing strategies.
Translator tools and plugins solve this problem to an extent. However, translating your website might not be enough. Why? Well, you are trying to provide a personal channel for your business through your website. At best, translators will only provide the basic vocabulary of a language. It does not take in context when translating certain phrases and sentences, which can result in your text sounding awkward or unclear. This will discourage your customers in different localisations and deliver them to the hands of competitors that localise their websites.
Benefits of Multilingual Websites in Multicultural Societies
If you are looking at increasing your conversion across different multicultural societies and penetrating these markets, here are some of the benefits you stand to gain when you implement the changes correctly:
1. Multilingual websites and content appropriation
Localising the language on your website can help you improve communication between your business and its new customers across the globe. Although most websites are in English, more than 50% of the internet population is based in the Asia-Pacific region. Localising the language on your website will help you penetrate new markets, communicate effectively with new users, and improve your business’ global reach.
2. Content Personalisation
According to Google, “72% of consumers spend most of their time on websites in their own language, so adapting your offering to their native tongue is crucial.”
Optimising your customer experience by personalising the content on your website is one of the best user experience practice, and significantly improves conversion rates. You can take this a step further by localising your website to improve your client satisfaction. Paying attention to this little detail of personalisation will lead to an appealing website for your clients. This can help them navigate your website easily and reach checkout seamlessly.
3. Better Search Engine Rank
Having multilingual websites will help you get better SERP (Search Engine Results Page) rankings locally from different locations around the world. When your clients can relate to the content on your localised website better and spend a given amount of time on your website, search engines will rank your website better – which makes it easier for your customers to find your website. Putting local keywords into context also helps you optimise your website’s localised content.
4. Improve Conversions
Having a website in customer’s language grabs attention and improves engagement with website. A multilingual website is one of the best options to improve UX of your website. And, if users feel satisfied with your website, they may take more interest in your offerings. This cycle significantly improves conversion rate.
5. Customer Satisfaction
Apart from being able to reach a wide range of global internet users, you can also provide better customer satisfaction with your multilingual website. Users appreciate your localisation efforts in making your website in their native language. Customer satisfaction is an important aspect of your business website. Investing in a multilingual website will help your business achieve just that and see an improvement in your customers’ satisfaction.
The power of multilingual websites
Whether your target clients are in Australia or Japan, recognising the need to localise your content will allow you to communicate effectively with your customers. Apart from using a translator plugin, taking a step further in localising your content will greatly benefit your business. Considering the benefits above, you can begin to imagine how your business can break into new markets to increase sales and business conversions.
Creating a multilingual website from web agency is a wise choice. That’s because, there is lot of complexity and technical knowledge involved in building website. Sydney Digital Agency has expertise in creating multilingual and even multicultural websites.
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